The TV networks in America have teamed up to reveal research showing that PVR owners watch more TV - and, crucially for the free-to-air terrestrial broadcasters, more adverts.

Citing electronic measurement methods, the networks said that households with a PVR watch 12% more TV than households without one (5.7 hours of TV are watched per day in PVR-equipped homes compared to 5.1 hours in homes without the devices, according to the research). Also, PVR owners are “exposed to a greater number of commercial impressions.”

(via Digital Spy)

This entry was posted on Monday, November 21st, 2005 at 9:13 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.