This from Media Post, perhaps I’m biased but I’d think that PVR/ DVR type devices have a much better chance and will probably end up closer to the penetration of VHS as opposed to Pay TV, but then again thats me:

DIGITAL VIDEO RECORDERS MIGHT NOT take over the TV universe after all, as worried TV advertisers have threatened. DVR usage might end up looking more like HBO or Showtime, a pay TV channel that only gets into a third of U.S. TV homes. A new study from Magna Global USA says that by the end of the decade, about 33 million homes will have a DVR–nearly a 30 percent penetration rate. But gains after will be tough to come by. The Magna Global study compares the usage of DVR with that of pay TV channels. read more>

This entry was posted on Thursday, September 8th, 2005 at 9:07 am and is filed under DVR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.