TiVo has announced that it will be introducing pop-up ads, although thankfully not during actual viewing time.

eCT reports that TiVo has said General Motors The WB Network are the first companies to pay for a feature that inserts pop-up ads, filling close to 25 percent of the TV screen, when certain subscribers fast-forward through their conventional commercials. The feature affects only the 1.2 million TiVo DVRs that download programming data and software directly from the company. It will not be seen on TVs hooked up to the 2.1 million DVRs that receive TiVo’s service through DirecTV Latest News about DirecTV.

This entry was posted on Wednesday, July 20th, 2005 at 12:21 pm and is filed under Tivo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.